IBC

IBC is the world's most influential media, entertainment and technology show. IBC (International Broadcasting Convention) is the premier annual event for professionals engaged in the creation, management and delivery of entertainment and news content worldwide. Attracting close to 60,000 attendees from across the globe, IBC combines a highly respected and peer-reviewed content program alongside an exhibition made up of 1400 exhibitors.
Source: https://www.rai.nl/en/calendar/ibc/