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Top 7 Decisions every exhibitor needs to make

Updated: Dec 7, 2022

Here are some important factors to consider before building an expo stand:

  1. The theme and goals of the exhibition: It is important to consider the theme and goals of the exhibition in order to design an expo stand that is relevant and aligns with the overall message and objectives of the event.

  2. The location and size of the exhibition space: The location and size of the exhibition space will determine the size and layout of the expo stand, as well as the type of materials and construction methods that can be used.

  3. The target audience: The target audience for the exhibition will help to determine the design and content of the expo stand, as well as the types of products, services, or information that should be featured.

  4. The budget and timeline: The budget and timeline for the exhibition will impact the design and construction of the expo stand, as well as the type and number of staff, equipment, and materials that will be needed.

  5. The competition: It is important to research and understand the competition at the exhibition in order to design an expo stand that stands out and attracts attention.

  6. The logistics and regulations: The logistics and regulations for the exhibition, such as access, security, and health and safety, will impact the design and operation of the expo stand.

  7. The stand: Based on the timeline. budget, goals and size, it is now possible to consider the stand itself: the sort of activities it will host, its appearance and layout.

At Exhibitom we specialize in custom-build stands. Our unique structures are purposely designed and built to serve the exhibitor's goals within the expo (attract attention, host meetings, show demonstrations and much more).

Custom build vs Modular design

Custom-built expo stands are exhibition stands that are designed and constructed according to the specific needs and requirements of the exhibitor. These stands are typically built using traditional construction methods, such as wood, steel, or concrete, and they may include features such as walls, floors, ceilings, electrical and plumbing systems, and custom graphics and branding. Custom-built expo stands offer a high degree of flexibility and customization, but they can also be more expensive and time-consuming to design and build.

Modular design expo stands, on the other hand, are exhibition stands that are constructed using prefabricated, standardized components that can be easily assembled and disassembled. These stands are typically made from lightweight materials, such as aluminum or plastic, and they can be easily reconfigured to create different layouts and configurations. Modular expo stands are often less expensive and faster to set up and take down than custom-built stands, but they may offer less flexibility and customization.

How to choose winning design

There are a few key criteria that can be used to judge the quality of a design scheme.

  1. Originality and creativity: A good design scheme should be original and creative. It should demonstrate the company's unique vision in the market. The design should be able to stand out from competing stand designs that may be present at the hall.

  2. Functionality and practicality: Stand design should serve an intended purpose and marketing goal. It should be able to meet the needs of the exhibitor, and should be feasible and realistic to implement.

  3. Aesthetics and visual appeal: Aesthetically pleasing with a strong visual appeal and be visually engaging by using colour and innovative form.

  4. Compatibility and coherence: The ideal stand design should be compatible with the context of the services or products it showcases. It should also be coherent and consistent, and should not contain any conflicting or contradictory elements.


Exhibitom recently designed an award-winning stand for Go Global Travel at WTM 2022 in London, UK. see it here.


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