top of page

Stand Design Brief / RFO

Updated: Feb 27, 2023

Use this template to help you get the best offers for your next exhibition stand / booth.


When requesting offers from designers and builders, you can use this template as a guide. Make sure all the key points are addressed so there are no surprises down the line.

You can also DOWNLOAD this template on PDF or DOC version


1. Company Information:

  • Company name

  • Contact person and their information

  • Company website & social accounts

2. Trade Show Information:

  • Name of trade show

  • Date and location of trade show

  • Size of stand space allocated, Type of Stand, Location map

  • Any specific requirements or regulations from the trade show organizers

3. Objectives:

  • Overall goals for the trade show (generate leads, increase brand awareness, launch new products, etc.)

  • Specific objectives for the stand (number of leads to generate, specific products to promote, etc.)

4. Target Audience:

  • Description of the target audience (industry, job titles, demographics, etc.)

  • How the stand will appeal to the target audience

5. Branding and Messaging:

  • Description of the company's overall branding and messaging

  • Specific for the product(s) / service(s) the stand should address

6. Design Concept:

  • Description of the overall design concept for the stand

  • Brand book highlights: Logos for various uses, Colours, Do's & Don'ts, Fonts...

7. Elements:

  • List of elements to be included in the stand (display panels, product displays, brochure holders, seating areas, interactive elements, etc.)

  • How each element will contribute to the overall objectives and design concept (if you wish a touch panel to illustrate a particular service, for example)

8. Budget and Timeline:

  • Estimated budget for the stand (see notes for budget planning)

  • Timeline for the stand design and construction (see notes for our recommended Gantt chart)

9. Additional Information:

  • Any other information that would be helpful for the designer to know in order to create a stand that meets the company's objectives.


Stand Design brief Template by Exhibitom
Download PDF • 63KB
Stand Design brief Template by Exhibitom
Download DOCX • 361KB


bottom of page