Use this template to help you get the best offers for your next exhibition stand / booth.
When requesting offers from designers and builders, you can use this template as a guide. Make sure all the key points are addressed so there are no surprises down the line.
You can also DOWNLOAD this template on PDF or DOC version
1. Company Information:
Contact person and their information
Company website & social accounts
2. Trade Show Information:
Name of trade show
Date and location of trade show
Size of stand space allocated, Type of Stand, Location map
Any specific requirements or regulations from the trade show organizers
Overall goals for the trade show (generate leads, increase brand awareness, launch new products, etc.)
Specific objectives for the stand (number of leads to generate, specific products to promote, etc.)
4. Target Audience:
Description of the target audience (industry, job titles, demographics, etc.)
How the stand will appeal to the target audience
5. Branding and Messaging:
Description of the company's overall branding and messaging
Specific for the product(s) / service(s) the stand should address
6. Design Concept:
Description of the overall design concept for the stand
Brand book highlights: Logos for various uses, Colours, Do's & Don'ts, Fonts...
List of elements to be included in the stand (display panels, product displays, brochure holders, seating areas, interactive elements, etc.)
How each element will contribute to the overall objectives and design concept (if you wish a touch panel to illustrate a particular service, for example)
8. Budget and Timeline:
Estimated budget for the stand (see notes for budget planning)
Timeline for the stand design and construction (see notes for our recommended Gantt chart)
9. Additional Information:
Any other information that would be helpful for the designer to know in order to create a stand that meets the company's objectives.